Archive for the ‘Websites’ Category

More Tips for a Successful Online Store

March 6, 2013 in Websites | Comments (0)

We’ve already written some tips about making your online store a success, and here are a few more. These are more specifically shopping cart tips that you’ll want to consider.

1. Make your “call to action” buttons stand out so customers can’t ignore them and are encouraged to click on them. The easiest way is to make them big.

2. Make the checkout process as easy to understand as possible. Consider adding a progress indicator that shows the customers exactly where in the process they are.

3. Consider adding a toll-free number for those who are having difficulty with the online shopping process. You don’t want the customers getting frustrated and leaving.

4. Try out the online shopping as if you are a customer. Change your mind, make mistakes, whatever will test the system. That will help you understand better what changes can be made to improve the flow.

5. Minimize navigation options during the checkout process so customers can go forward or go back but aren’t distracted by other options.

6. Check your site in all the major browsers to make sure it looks and acts the way it should. Don’t assume that because it looks all right in Explorer it will likewise look all right in Firefox or Chrome.

Hopefully these tips will help make your online store a success. Good luck!


Quick Tips for a Successful Online Store

January 23, 2013 in Websites | Comments (0)

Many entrepreneurs are banking on e-commerce as the route to business success. For many it is. It doesn’t diminish the need for hard work and smart planning. Here are some tips that you may want to incorporate into your smart planning.

  1. Get a URL that closely resembles your business name. If, for instance, your pet store is ABC and abc.com is already taken, look at abcpets.com or abcpets.ca. The closer the URL is to your business name, the better for marketing purposes it is.
  2. Enrol in an e-commerce package that has all the features you could conceivably need, such as a shopping cart and secure checkout.
  3. You need a merchant account for your business. Make sure the merchant account can securely process credit card payments and PayPal and other payment options such as bank drafts.
  4. Create a website that is easy to navigate and looks professional. Use an expert if your own skills are lacking.
  5. Use all the web marketing tools available, including search engine optimization tricks, analytics and submitting your new online store site to leading search engines.
  6. Don’t let your site stagnate. Introduce updates, redesigns, blog entries, surveys, promotions to keep it fresh.

These tips will hopefully help you promote your online store and achieve success as an entrepreneur.


Winning Web Strategies

November 16, 2012 in Websites | Comments (0)

Practically every business on the planet seems to have a website, so saying that the competition is fierce is an understatement. That is, of course, presuming you are not in a tiny niche market such as toenail painting.

The pressure is on businesses to create a site that works for them. Here are some tips business owners may find useful.

1. Plan a business platform.

This is far more involved than creating a website. A business platform integrates social networks, email campaigns and advertising into your online marketing strategy. Yes, we’re talking social media. If you’re afraid or uncertain about social media you may want to hire a specialist.

Don’t wait until your site is finished before engaging in social media. Use it for feedback and to build anticipation. Use it to gain and communicate with your audience. Focus on your audience at this point more than yourself.

2. Understand your audience.

Don’t get hung up about the look of your site right away. Start of getting a handle on who you want to communicate with and why and how. Are they teenagers or seniors or in between? What will make them interested in your products/services? How will your products/services help them or improve their lives? Are your products/services relevant to their lives?

3. Design and build for your audience.

This may take some research. Talk to your audience and find out what they want to see on your site. Find out what your competition is doing but don’t copy them! Build on your competition’s efforts.

4. Don’t forget to push your brand.

You want your audience to enjoy an experience specific to your brand. Maybe it’s educational, or comical, or maybe it’s inspirational. Whatever, it should always be consistent. Whatever your brand experience, it must be recognizably yours. And hopefully it should make your audience want to return or retweet or respond.

5. Make it easy for your audience to connect with you.

Whether it’s on your Facebook page, your LinkedIn and Twitter accounts, your site should be easily and obviously accessible. Don’t make your audience search for links to your various online platforms.

6. Blog.

Winning websites almost always include a blog. It adds to your SEO and SMO and it connects you to your audience. It builds relationships, and relationships build brand loyalty.

Hopefully these tips will help bring you success.