Winning Web Strategies

November 16, 2012 in Websites | Comments (0)

Practically every business on the planet seems to have a website, so saying that the competition is fierce is an understatement. That is, of course, presuming you are not in a tiny niche market such as toenail painting.

The pressure is on businesses to create a site that works for them. Here are some tips business owners may find useful.

1. Plan a business platform.

This is far more involved than creating a website. A business platform integrates social networks, email campaigns and advertising into your online marketing strategy. Yes, we’re talking social media. If you’re afraid or uncertain about social media you may want to hire a specialist.

Don’t wait until your site is finished before engaging in social media. Use it for feedback and to build anticipation. Use it to gain and communicate with your audience. Focus on your audience at this point more than yourself.

2. Understand your audience.

Don’t get hung up about the look of your site right away. Start of getting a handle on who you want to communicate with and why and how. Are they teenagers or seniors or in between? What will make them interested in your products/services? How will your products/services help them or improve their lives? Are your products/services relevant to their lives?

3. Design and build for your audience.

This may take some research. Talk to your audience and find out what they want to see on your site. Find out what your competition is doing but don’t copy them! Build on your competition’s efforts.

4. Don’t forget to push your brand.

You want your audience to enjoy an experience specific to your brand. Maybe it’s educational, or comical, or maybe it’s inspirational. Whatever, it should always be consistent. Whatever your brand experience, it must be recognizably yours. And hopefully it should make your audience want to return or retweet or respond.

5. Make it easy for your audience to connect with you.

Whether it’s on your Facebook page, your LinkedIn and Twitter accounts, your site should be easily and obviously accessible. Don’t make your audience search for links to your various online platforms.

6. Blog.

Winning websites almost always include a blog. It adds to your SEO and SMO and it connects you to your audience. It builds relationships, and relationships build brand loyalty.

Hopefully these tips will help bring you success.

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