Quick Tips for a Successful Online Store

January 23, 2013 in Websites | Comments (0)

Many entrepreneurs are banking on e-commerce as the route to business success. For many it is. It doesn’t diminish the need for hard work and smart planning. Here are some tips that you may want to incorporate into your smart planning.

  1. Get a URL that closely resembles your business name. If, for instance, your pet store is ABC and abc.com is already taken, look at abcpets.com or abcpets.ca. The closer the URL is to your business name, the better for marketing purposes it is.
  2. Enrol in an e-commerce package that has all the features you could conceivably need, such as a shopping cart and secure checkout.
  3. You need a merchant account for your business. Make sure the merchant account can securely process credit card payments and PayPal and other payment options such as bank drafts.
  4. Create a website that is easy to navigate and looks professional. Use an expert if your own skills are lacking.
  5. Use all the web marketing tools available, including search engine optimization tricks, analytics and submitting your new online store site to leading search engines.
  6. Don’t let your site stagnate. Introduce updates, redesigns, blog entries, surveys, promotions to keep it fresh.

These tips will hopefully help you promote your online store and achieve success as an entrepreneur.


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