More Tips for a Successful Online Store

March 6, 2013 in Websites | Comments (0)

We’ve already written some tips about making your online store a success, and here are a few more. These are more specifically shopping cart tips that you’ll want to consider.

1. Make your “call to action” buttons stand out so customers can’t ignore them and are encouraged to click on them. The easiest way is to make them big.

2. Make the checkout process as easy to understand as possible. Consider adding a progress indicator that shows the customers exactly where in the process they are.

3. Consider adding a toll-free number for those who are having difficulty with the online shopping process. You don’t want the customers getting frustrated and leaving.

4. Try out the online shopping as if you are a customer. Change your mind, make mistakes, whatever will test the system. That will help you understand better what changes can be made to improve the flow.

5. Minimize navigation options during the checkout process so customers can go forward or go back but aren’t distracted by other options.

6. Check your site in all the major browsers to make sure it looks and acts the way it should. Don’t assume that because it looks all right in Explorer it will likewise look all right in Firefox or Chrome.

Hopefully these tips will help make your online store a success. Good luck!

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