Blog Archives

How to Turn Facebook Followers into Sales

January 10, 2013 in Promotion | Comments (0)

It’s the dream of most business managers — to convert Facebook fans into bona fide sales. And it is possible, but it isn’t easy. And it likely only happens after the fans become engaged.

It takes a relevant and engaged audience to generate revenue and that takes time, effort, inspiration and experimentation to cultivate.

Following are some tips on how to turn your Facebook fans into sales.

1. Invest in Facebook advertising.¬†Go beyond the free tools. Often an investment of small amount money can bring big returns. For instance, Facebook’s tool “Custom Audience” allows companies to create an ad targeting known customers. Simply upload a list of customer e-mail addresses and your ad will appear when they log onto Facebook.

Promoting an online offer on Facebook has been demonstrated to drive in-store traffic and increase spending per person.

2. Use Web analytics to track your site’s traffic from Facebook and other sources. This way you can adjust your promotional efforts by dropping the less successful ones and expanding on the ones that drive traffic to your site.

3. Post explicit calls-to-action. Tell your fans what they need to do to participate in an online offer or contest. Don’t leave them floundering with missing information. The forms should work, as should your links.

Best of luck in achieving your marketing goals!



7 Simple Ways to Promote Your Site Effectively

January 2, 2013 in Promotion | Comments (0)

Everyone with an online business or corporate website is looking for ideas to promote and bring in potential customers. Here are 7 tips to effectively promote your site.

  1. Always include your URL on your letterhead, business card and in emails.
  2. Always include your URL on promotional giveaways such as pens, mugs, keychains.
  3. Always include your URL in press releases.
  4. If possible, display your URL on company vehicles.
  5. If you have a Yellow Pages ad, include your URL.
  6. Try to exchange links with complementary (not competitors’) sites.
  7. Offer free content to other websites that makes you look like an expert and includes a link to your site.

Tips to Use Social Networking for Business Promotion

December 5, 2012 in Social Media | Comments (0)

Many businesses are now using social networking sites to promote themselves. Here are some tips to follow if you are planning to do likewise.

1. Don’t let your account(s) languish.

Many business people set up accounts on various social networks but then forget to regularly post. If visitors check in a few times and see no new content they’re going to stop visiting. In this regard, a comatose account is worse than no account at all.

Make sure to allocate time to post regularly and stick to your plan. You might consider a limited number of accounts if you are unable to devote much time to your posting efforts.

2. Don’t over-post.

As important as regular posting is, it is just as important not to post too much and too often. Space them out throughout the day so maintain your followers’ and friends’ interest.

3. Keep your personal and business accounts separate.

The business accounts should be intended for business networking and promotion. The professional image you want to maintain would be severely marred by having very personal discussions posted on your wall. The simplest solution is to keep the professional and the personal accounts completely separate.

4. Don’t be too business-like.

If all of your posts are just about your products or services, they will soon seem like spam. You’ll lose followers quickly if they think you’re spamming them. Instead, try mixing in a bit of personal information — your activities as they relate to your occupation perhaps. People more often choose to do business with people they feel they know rather than with complete strangers.

5. Interact.

It’s social media and social networking you’re dealing with, and it’s designed to help you interact. Respond to your followers’ and contacts’ posts. Don’t limit yourself to one-way communication. Connecting with people will benefit you and your business.

Hopefully these tips will help you in your efforts to promote your business.