Blog Archives

Winning Web Strategies

November 16, 2012 in Websites | Comments (0)

Practically every business on the planet seems to have a website, so saying that the competition is fierce is an understatement. That is, of course, presuming you are not in a tiny niche market such as toenail painting.

The pressure is on businesses to create a site that works for them. Here are some tips business owners may find useful.

1. Plan a business platform.

This is far more involved than creating a website. A business platform integrates social networks, email campaigns and advertising into your online marketing strategy. Yes, we’re talking social media. If you’re afraid or uncertain about social media you may want to hire a specialist.

Don’t wait until your site is finished before engaging in social media. Use it for feedback and to build anticipation. Use it to gain and communicate with your audience. Focus on your audience at this point more than yourself.

2. Understand your audience.

Don’t get hung up about the look of your site right away. Start of getting a handle on who you want to communicate with and why and how. Are they teenagers or seniors or in between? What will make them interested in your products/services? How will your products/services help them or improve their lives? Are your products/services relevant to their lives?

3. Design and build for your audience.

This may take some research. Talk to your audience and find out what they want to see on your site. Find out what your competition is doing but don’t copy them! Build on your competition’s efforts.

4. Don’t forget to push your brand.

You want your audience to enjoy an experience specific to your brand. Maybe it’s educational, or comical, or maybe it’s inspirational. Whatever, it should always be consistent. Whatever your brand experience, it must be recognizably yours. And hopefully it should make your audience want to return or retweet or respond.

5. Make it easy for your audience to connect with you.

Whether it’s on your Facebook page, your LinkedIn and Twitter accounts, your site should be easily and obviously accessible. Don’t make your audience search for links to your various online platforms.

6. Blog.

Winning websites almost always include a blog. It adds to your SEO and SMO and it connects you to your audience. It builds relationships, and relationships build brand loyalty.

Hopefully these tips will help bring you success.

Google Play Apps Pose a Security Risk

November 6, 2012 in Security | Comments (0)

Research by Bit9 has come out showing that 24% of Android applications in the Google Play store post a security risk to: 1) mobile device users and 2) the networks they are connected to.

The research found that 42% of these applications access GPS location data. Amazingly these applications include games and wallpapers. Why on earth would a wallpaper application grab GPS location data?

The research also showed that 31% of these applications access phone numbers or phone calls. Fully 26% were shown to access personal data such as contacts and e-mail.

Considering how much at risk mobile devices are it’s a concern that 71% of employers surveyed allow their employees to bring them to the workplace. Only 24% of companies employ any application control or monitoring to detect what applications are running on their employees’ mobile devices.

Clearly,¬†when employees are accessing corporate data from their mobile devices, their employers’ intellectual property is being put at risk. It’s time for many to reconsider their policies regard the use of personal mobile devices in a work environment.

Surprising Tips of What Not to Include in Your Site

October 30, 2012 in Websites | Comments (0)

The following items are not good ideas to include on a website. Avoid them if you can when designing your site.

1. Animated GIFs, scrolling text and autoloading sounds.

The idea to include them is, of course, to attract the visitor’s attention. What they tend to do instead is distract and aggravate the visitor. Those with slow connections will resent the time spent loading the animations and sound files. And those wanting to read your content will find the blinking and scrolling items a challenge to their concentration.

2. Pages with little or no useful information.

If a page isn’t interesting or useful, it’s a waste of time. Visitors will tend to move on to another site rather than explore your site’s other pages in hopes of finding something worthwhile.

3. Pop-up windows.

They are an annoyance and a distraction. The only reason they are used are because they fulfill the web designer’s purpose without considering the visitor’s purpose.

4. Text over background images.

Anything that makes your content difficult to read should be avoided at all costs. If you have to use background images, make sure they are quick to upload. Compress your image files.

5. Text in ALL CAPS.

A few words in ALL CAPS draw your readers’ attention, which is what you may want. But all text in ALL CAPS loses the effect your are hoping to achieve, i.e. emphasis.

6. Spelling mistakes.

Please use a spelling checker. Typos and misspellings do count, and not in your favour. Your aim should be to present yourself as a trusted authority in your area of expertise. Misspellings make you look sloppy at best, illiterate at worst.

7. Dead links.

Please test your links every now and then. Links to external sites sometimes become extinct and are hence a waste of your readers’ time.